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No parallel in communications history, will demand new strategies in advertising and marketing, like the Web. This advancing technology demands a future with even more methods of advertising to a growing online global community.
"We are crossing a technology threshold that will forever change the way we learn, work, socialize, and shop. It will affect all of us in ways far more pervasive than most people recognize." - Bill Gates, chairman, Microsoft
The World Wide Web is a new medium, just like televison was a new medium a mere 50 years ago. And, like television, the Web will have a profound social impact not because it's a new technology, but because of how it will connect and educate people. Unlike broadcasting and print, which are one-to-many entities with a passive audience, the Internet is a many-to-many medium in which everyone with a computer and modem is a potential customer. Many pundits believe that the WWW will become one of the largest markets of selling in the world within only a few short years.
The Internet is a worldwide network of computers which connects desktop units to supercomputers around the world. You can use the Internet to view artwork, to listen to music, to access library catalogs and databases, to get the latest satellite weather maps, to communicate with people anywhere in the world, and to do additional things that weren't even dreamed about just a few short months ago. Most importantly to you, the Internet is a great medium for business to advertise worldwide.
The "World Wide Web" (also know as "WWW") is the graphical interface to the Internet which contains huge repositories of information and online business' marketing efforts.
Each web page contains a special address known as a URL (Universal Resource Locator) which looks something like 209.45.155.62. This hard to remember number is usually cross referenced to something a little easier to remember called a domain name, i.e., www.ictks.com. This address will allow anyone that has access to the WWW to be able to view a particular web page containing anything from a logo to scanned digitized pictures of products or any other miscellaneous graphic or text messages that can help in the selling of a company's products and services.
Generally, the way you would connect to the Internet is through an ISP (Internet Service Provider) who provides access to services such as e-mail, web browsing, FTP, etc. The software on your computer you use to get around the Internet and World Wide Web is called a "Web Browser." Browsers read HTML coded pages that reside on a server and interpret the coding into what is seen as Web pages. Netscape Navigator and Microsoft Internet Explorer are examples of Web browsers.
Okay, now you have an idea of what the World Wide Web is. Now let's take a look at how many people use the Internet and just who those people are.